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Brands that support causes that this market cares about – not only apparently supporting them but really doing this – are better placed to speak with millennials, specially via social networking.

Toms is a footwear business situated in the united states. It accompanied this theme utilizing the utilization of a cause-based campaign and promoted it greatly through the social networking platform. In line with the campaign, for each item bought, the brand name will donate a extra item to an individual in need.

2. Tapping on demographic and insights that are behavioural

The emergence of social media, paid digital channels and aggressive competition regarding grabbing media space, you need to be collating using insights in order to create social media posts that speak to your target audience with the changing nature of advertisements. Continue reading